Oakland Developer Tagami Dishes on AEC Industry, Market Outlook

Phil Tagami is Managing General Partner of the California Capital Group, the company working on redeveloping a 135-acre parcel on the old Oakland Army Base Property. He is also a prominent figure in California real estate and politics, and when he talks, he does so with passion and frequent bursts of unfiltered candor.

In a 30-minute interview for the soon-to-be-published research report The 2011-2012 AEC Market Guide to California, Tagami offered his view on the Northern California construction and real estate market; the attributes he looks for in architects, engineers and contractors; the “erosion of trust” that is damaging the real estate profession; and several other issues important to the AEC industry.

Here’s an excerpt from the interview:

“With architects, I’m looking for gray hair,” he says. “I want the person who sells the job to do the job. We punish architects who replace the senior guys with the diaper squad because we’ve already explained what we want, now we have to retrain others who haven’t done the upfront work. We don’t have that with engineers as much as with architects. We’re seeing a lot of salesmanship these days. We don’t want to talk with a salesman; we want to talk with the technical people.”

The 2011-2012 AEC Market Guide to California is available for sale at the reduced pre-publication price of $199 (plus shipping) by following the “buy now” link on the AEC Insight home page. After 8/19/11, the price goes up to $299 for good.

This comprehensive research report includes a look at the top industry trends in California, as well as a summary and forecast for the major market sectors served by the AEC industry. The book ships in late August.

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