California Market Trends from The 2011-2012 AEC Market Guide to California

For better or worse, California tends to lead the nation in nearly every fad, fashion and trend. This is true for our culture, but it is also true for our industry. With this in mind, The 2011-2012 AEC Market Guide to California begins with a look at some of the top trends in the California design and construction industry and among AEC firms doing business in the state. Here’s a glimpse at three of the trends analyzed in the book.

Integrated Project Delivery (IPD)

California is the birthplace of Integrated Project Delivery (IPD) in the U.S., but other than a few projects from devotees of the approach, it hasn’t really taken off here (or elsewhere in the country, for that matter).  What’s the true potential of this innovative approach to project delivery in California? We speak with owners who have used IPD and owners who have considered it and chosen a more traditional approach, providing you with first-hand advice and a better understanding of how IPD may or may not affect your firm and the projects you do.

Public-Private Partnerships (P3s)

Public-private partnership (P3) advocates are quick to point out that the practice has been a project delivery tool for centuries across the country and the globe. This may be true, but P3s often require owners, designers, contractors and everyone else on the project team to hold a different mindset and take a different approach in carrying out their roles on the project. P3 supporters also argue that these cooperative arrangements are a creative way to finance and successfully complete projects that might otherwise be delayed or abandoned, and that they will be a growing piece of the AEC landscape in the coming years. We research P3 projects and interview stakeholders to determine the outlook for P3s in California, as well as the most promising market sectors for this delivery system and what AEC firms can do to prepare for changes that P3s may potentially bring to their business.

Social Media Marketing

Social media marketing is a recent phenomenon, but one that is accepted and frequently applied in many business areas. For the AEC industry, however, the move toward social media marketing has been slow. This may be with good reason – if the audience for an AEC firm isn’t Tweeting or conversing via LinkedIn groups, why should that firm waste time with these new media? Or has the industry finally reached the point that Twitter, LinkedIn, Facebook and possibly even Google+ are as necessary an AEC firm marketing tool as a web site (or a phone number!)? Given the state’s status as the technological leader in the U.S., social media marketing is a growing factor in the California AEC market. In this section, we detail the who, why and how of social media marketing for AEC firms, and offer suggestions for getting into the social media game or ramping up your existing efforts. We also look at some business applications of social media that go beyond marketing and PR.

These are three of the topics addressed in-depth in The 2011-2012 Market Guide to California, published by The JAGG Group. You’ll also read about the potential uses of cloud computing, innovative project financing mechanisms, legislative issues affecting the industry and other trends in the California AEC markets.

This comprehensive research report also provides AEC firms with valuable strategic business planning guidance, including the short- and long-term outlook for major market sectors; information on the most prominent owners, projects and competitors; key resources and links, and much more. Satisfaction is guaranteed. The book will be available in late August.

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